Tuesday, November 2, 2010

Advertising Questions!

1. How does advertising influence consumption?
- Advertisements are very attractive because there are only positive effects about the product and they purposely don't show the negative effects. There are celebrities and/or models to promote and advertise the product which attracts people to spend an amount of money on purchasing it.

2. Do you think citizens are sufficiently informed about the sustainability of our consumption habits? If not, how can we become more informed about sustainability issues?
- To my own experiences, I really don't think citizens are sufficiently informed about the sustainability of our consumption habits. People in Vietnam do not have enough knowledge to know about this. But if they do know, they will not bother purchasing things that they see everyday on television, the internet or anywhere else. I think the only way to reduce this issue is to make the government make a rule about the sustainability of our consumption habits to stop this earth from running out of natural yet precious resources.

3. Do you think these advertising techniques influence what you and your friends purchase?
- These advertising techniques that people are using around the world really influence me and my friends. Whenever I see something that I think is cool but affordable, I then immediately tell my friends to take a look at it and we'll all decide whether we should buy it or not. Furthermore, if the thing I desperately want to buy is too expensive and unnecessary to my parents, then I will have to give up my whole dream for it miserably.

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